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CoffeeLab means the 3rd wave of coffee !

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Today, thanks to advertising, marketing and competition we have all heard of, or read about the term “the 3rd wave of coffee”.

But let us analyse exactly what the term means.

The course of coffee throughout the years has been long and always altering.

It began in the 16th century with the first wave

The first wave’s aim was to increase sales and consumption rates. At this stage coffee is consumed purely for the psychostimulant properties of caffeine. Instant coffee also bloomed.

Then between 1980 and 1990 the second wave

foreshadowed the rise and expansion of franchise-style coffee chains. Coffee at this stage was in its most commercial and profitable form, leading to a consequent increase in Robusta. Robusta is a type of coffee tree which produces coffee that has a strong and bitter taste as its main taste characteristic. Therefore, due to the decline in quality and the bitter taste, there was an increase in beverages with added sugar, syrups and various sweeteners.

The third wave of coffee

refers to the total expression of flavour and the development of coffee that we enjoy drinking. This means high quality raw material, clear taste characteristics, perfectly controlled roasting methods and groups of people whose aim is the continuous development of coffee.

In the third wave we will hear the terms “Speciality Coffee”, “Micro Lot”, “Single Origin” and “Single Estate”.

We will use coffee making appliances such as Chemex, V60, Syphon.

We will roast using state-of-the-art machinery and with our extended knowledge succeed in achieving greater flavour growth and caramelisation depending on the varieties of coffee we are handling.

We hope to be able to take coffee to the next level. A level where no one will need to add sugar to it.

Here at CoffeeLab we are a team of expressionists! 3rd wave coffee expressionists.

We apply full sustainability and traceability which means we are in full control of the coffee production process starting from the farm and making its way all the way to the consumer, with respect to each stage.

We ourselves pick the high-quality raw material, participate in the processing method and control its storage and transportation to our modern facilities. It is there that each coffee bean will be roasted to reach its maximum flavour potential and will then be shipped to our stores where the highly trained baristi will handle it with care and knowledge.

We choose to respect the farmers and their prosperity by achieving higher market prices for green coffee. We believe in a future filled with quality and fairness for all.

We train the barista in our stores with attention to detail for the highest quality product and unprecedented competitive customer service.

Evolution, innovation and a good mood. Key words for our everyday life.

colombia cup with sign

The next day for coffee

Up until today the commercial element of coffee has brought us closer to the term “single origin coffee”.

We tried from a different coffee tasting perspective the individual and unique characteristics that vary depending on the country of origin.

As of today, though, we will get to know something innovative. Something that has happened for the first time in our country, Greece.

We will get to know the different processing methods of coffee.

For a limited amount of time, CoffeeLab offers its customers the experience of flavour diversity that can be achieved depending on what processing method the coffee has undergone.

Let’s meet Colombia El Poema Limited edition!

A coffee process using the following methods: Natural, Honey and Washed.

One coffee. Three completely different taste profiles. Which one do you prefer?

 

Natural Process: Strawberry, almond, stone fruits, caramel, cherry

 

Honey Process: Caramel, chocolate, honey

 

Washed Process: Peach, passion fruit, citrus fruits, lemon & lime

In the context of this innovative movement a presentation took place during which CoffeeLab’s founder and CEO, Stelios Roumeliotis, presented to franchisees and showbiz figures the taste diversity that a coffee can have depending on its method of processing.

 

For the purpose of this presentation, a set was designed to resemble El Poema farm which allowed Mr Roumeliotis to show how the coffee made its way from the farm all the way to a CoffeeLab store.

With him was popular actor and presenter Thanasis Viskadourakis who gave his own…. salsa rhythm to the evening.

 

The guests were given collectible Panama hats as gifts which were hand painted by Vasilis Michopoulos.

Have you picked your favourite processing method of the amazing Colombia Limited edition coffee yet?

My name is Argus! I’m not just a Company logo

 

My name is Argus!

I took my name from Odysseus’ dog Argos. I, too like Argos, have all those characteristics that make dogs unique.

I’m not just a company logo.

I am a creation of a unity of words, love, perseverance and passion for detail.

I first existed as an idea, in 2009, when Mr Roumeliotis envisioned me.

I’m everything my physical presence stands for.

I’m loyal. I’m ambitious. I have boundless and selfless love for all those who have cared for me throughout the years for me to grow and be able to offer more.

Now, after 11 years, I’m here to repay the love you showed me. I like to travel, and I have therefore established more than 100 houses in Greece and abroad.

I call them CoffeeLab!

Whichever of them you decide to visit, I want you to know that you will receive the best reward.

A reward as human and as warm as I have received for all these years.

I know very well the importance of smiling especially at the start of your day, so I make sure I can offer you this by offering the best and of highest quality coffee.

My name is Argus!

I’m not just a company logo.

I’m an assortment of people who every day offer coffee of unique origin. Freshly roasted and chosen directly from farms around the world. I want to provide the best possible service, and this is why I take care to constantly train the baristi that will make your coffee.

To be able to offer you a perfect cup of coffee accompanied by great customer service is my daily need to feel fulfilled.

My name is Argus! What’s yours?

Let’s get to know each other!